Organizing Principles

Organizing Principles

Organizational Principles – Advanced Vision Science, Inc. (AVS)

Action Guidelines for AVS


Aiming to create unparalleled value for all of our stake-holders and consequently to achieve sustainable growth, AVS develops a long-term vision, and designs and implements strategies to achieve the vision.

Customer Perspective

AVS concentrates on improving the QOL of patients and their loved ones, and encourages solid and practical discussion to achieve this goal.

Creativity and Innovation

AVS not only creates tangible products but also innovative services and processes. AVS encourages the development of innovations through actively learning and applying the best-practices in the world.

Employee Growth

AVS supports employee growth through encouraging employees to understand and act in line with AVS's Core Values and Individual Action Principles.

Harmony with Society

AVS has social responsibilities as a corporate citizen, and acts ethically and in harmony with society in all business operations.

Individual Action Principles

Action Guidelines for Each Employee

Integrity and Trust

As a responsible member of society, we do our work sincerely and maintain the trust of people around us, including co-workers, customers, partners and other stake holders.

Customer-oriented Thinking

We always consider the perspective of patients and their loved ones in setting our targets and goals.


We actively develop special expertise and professional skills in order to address issues we face in our work.


We are not hesitant to make changes; we continuously propose improved ways of doing our work and quickly implement those innovations.

Collaboration and Cooperation

We respect the diversity of people, and through collaboration and cooperation among people with diverse backgrounds, we improve the quality of our work and achieve customer satisfaction.